Having a strong marketing strategy is the foundation of any good recruitment agency. A strong marketing strategy isn’t just how much you spend on job board advertising or Google Ads, but its about having a diversified approach so you can capture the attention of your prospects on a broad range of channels. Below are 6 […]
Why exactly are candidate and client personas so important to running your recruitment business? Personas help you understand your candidates and clients and what they want from you. Once you have a clearer picture of who they are, it becomes a lot easier to tailor your content, messaging, and services. What you are looking […]
LinkedIn is a hub for recruitment activity, which means every recruiter needs to have a solid LinkedIn content marketing strategy in place. It’s not all about paid ads or invasive InMail – good old fashioned content marketing can make a world of difference to your recruitment business. From quick wins in the form of a […]
With the world still reeling from the effects of the COVID-19 virus, and many economies facing the possibility of a lengthy recession, building trust with clients has become especially important for recruiters. Consumer trust has been declining, with Trustpilot and Canvas8 research finding that global trust has dropped by 11% in 2020 so far. 29% […]
A message from Chris and James, co-founders of Sourcr. The past few weeks have been extremely challenging for the recruitment industry. We know that many agency owners, directors and recruiters are anxious about the road ahead and this is undoubtedly one of the greatest challenges our industry has faced. Quite simply, without you, we don’t […]
Recruitment as an industry is going through a tough time at the minute and if you’re part of the majority, you’ve probably been impacted heavily by current COVID19 pandemic. There may be less roles on the market currently, but with confidence we can say that this is short-term. Historically it’s proven that downturns always end […]
As a founder here at Sourcr, I spend a lot of my time researching recruitment businesses and how to help them promote their brand and increase online visibility. Even with Google being the most widely used website for customers (your prospective clients and candidates) conducting research, it’s surprising how most recruitment agencies haven’t even done […]
Timing is essential when it comes to recruitment. In an ideal world, recruitment is a continuous and planned process where recruiters can source candidates on a regular basis from an curated pool of their top talent. Why isn’t this ideal possible? Most recruitment agencies and recruiters have a reactive approach than a proactive one to […]
The talent acquisition landscape is changing. EVP, branding and reputation are now all a consideration when approaching top talent and it’s more important than ever to consider a marketing strategy as part of your talent acquisition. So here are the 8 Ways to get improve your recruitment marketing. What Is Recruitment Marketing? Recruitment marketing is […]
Just like everything – contract recruiting has its good, bad and just plain ugly. There are things that no one tells you about contract recruiting, whether you have already deep-dived into contract recruiting and or are considering it – here are 15 things no one tells you about contracting recruitment. Good news is it’s not […]
Today, overlooking candidate experience simply isn’t an option anymore. In the current competitive and talent-short landscape, agencies and recruiters have to work harder than ever before to stand out from the competition and attract top talent. Providing a great candidate experience means investing more of your time into your own candidates and their expectations. Learning […]
When clients and candidates are thinking about engaging a recruiter, they strongly consider social proof. Read on to find why and how social proof influences your clients and candidates. Quick Overview What is Social Proof Different Types Of Social Proof In Recruitment Industry Tailoring Your Trust Signals To Your Target Market How Trust Signals Work […]
Have you considered collecting online reviews? There are many ways through which recruiters benefit from online reviews. So, you have definitely made the right decision. And no, we don’t mean online reviews just for your agency and your website. We mean reviews for every individual recruiter that works in your agency. Here are the various ways […]
Have you made the wise decision to start collecting reviews for your own personal brand or your business? Great! Now it’s time to make sure you optimise this strategy by creating a customer review collection strategy that works! Here is the ultimate review collection strategy for recruiters. There are 3 main components to this review […]
There is no denying that your current and potential clients are on Social Media. They are interacting with their favourite brands through social media on a daily basis. So why not your personal brand? Here are the 3 biggest mistakes a Recruiter makes when it comes to their personal branding. If you are not taking […]
Recruiters, did you know that by simply claiming your free recruiter profile listed on Sourcr, you can make it easy for clients and candidates to find you when they are in need of you? Quick Overview Make yourself visible to clients and candidates searching online Appear higher on Google Search Results Stand above your competitors […]
In this fast-paced, technological world, recruiters are becoming more aware of how recruitment is evolving from what it used to be. We want to give you the latest methods in how you can increase your candidate conversion rate in 2020. According to the 2019 Fortune 500 Candidate Conversion Audit, the current market looks a bit […]
In this digital age, it is essential for all businesses to build credibility with their candidates and clients. According to HRD Australia “The best approach to hiring is to treat candidates like customers”. With the addition of AI and ever-changing trends in an already talent short, competitive market that Recruitment is – a Recruiter plays […]
Just like every other industry, Recruitment and how it’s done is also rapidly changing. As trends come and go, there are various advancements in technology and culture that shifts the needs and wants of candidates and clients. To save you the time of searching up all trends, here are all the important trends you need […]
Are you a Recruiter whose Personal Branding moves to the end of your priority list whilst juggling meetings with clients, interviewing candidates and trying to grow your business? We created 5 easy, time-efficient hacks to help you boost your personal brand as a recruiter. QUICK TAKEAWAYS: What is a Personal Brand: Its the combination of who you are, […]
Once you have claimed your free Sourcr profile here. We have compiled a list of 6 innovative ways for you to use your Sourcr profile. Learn how to make the most of it by promoting your capabilities and proving your value to clients and candidates in your day-to-day proceedings. Quick Takeaways The benefits of having […]
Search engines, such as Google, Bing, and Yahoo, are just like every other business – they are built for profit. And that profit stems from the revenue generated by ads shown on their platform. Without people on their platform searching and seeing those ads, they would have no business. Keeping people satisfied and directing them […]
Customer reviews influence how we feel about brands and their products, determine who we should trust and whether or not we should align ourselves with their messaging.
When you Google ‘The best place(s) for ________’ – how do you think the results are displayed? You might not have given this much thought, well Google takes reviews from listings within that search category and presents results that have an overall star rating above 4 (on a scale of 1 to 5). If your […]
Here are 6 definite ways of luring passive candidates to acquire the best talent pool. Finding the right person, for the right job can be difficult. And perhaps the reasoning for this comes down to this – people actively searching for jobs only account for roughly 30% of the total working population. The remaining 70% consists […]
Ghosting. If you’re unfamiliar with this term, it is the latest trend that sees one person cut off all communication abruptly and without an explanation. Ghosting was once only confined to dating apps and dating in general, but it has now slowly moved its way into how candidates deal with the recruitment process. So, why […]
Finally, after a lengthy recruitment process, you’ve found the perfect candidate. The only problem is, you’ve found them twice. Two brilliant candidates, with similar experience, industry backgrounds and skills required for the job. By all measurements, they appear equal in every way. While it might seem like the perfect problem to have, regardless, it is […]
Tony Robbins, Gary Vaynerchuk(Vee), Grant Cardone, and Joe Rogan all have one thing in common – they built a personal brand. In turn, it helped build their business and gave them success in their respective industries. While you’re probably familiar with the traditional meaning of the word ‘brand’, a ‘personal brand’ is something relatively new, […]
With piles of resumes, and many interviews to conduct – time-restricted recruiters are often left simply taking candidates on their word when it comes to their experiences and skills. The vast majority of the time this isn’t an issue, with most people being honest and simply looking for a new opportunity. But, at times, there […]
The demographics of the workforce are changing. Baby boomers are moving closer and closer to retirement age, which places millennials next in line for leadership positions. According to research from the Harvard Business Review, the average age of first-time managers is 30, and the average age of people in leadership training is closer to 42. […]
You probably won’t find a topic right now that is more spoken about, feared or misunderstood than artificial intelligence (AI). Whether Elon Musk is depicting the fall of human society at the hands of AI, or another robot sci-fi movie thriller is being set – Artificial Intelligence has gotten a bad reputation in the media. […]
CFO: What happens if we train our staff and they leave? CEO: What happens if we don’t and they stay? Your employees are everything. They’re who your customers interact with, they maintain your company image and they develop/uphold key functions of your product and or service. Without these people, you wouldn’t have a viable business. […]
Millennials, also known as Generation Y (or Gen Y), are typically categorised as those who are born from the early 1980s up until the mid-1990s as ending birth years (although this can vary depending on the source). You’ve probably heard a lot about them in the media, and it’s not always positive. They are frequently […]
If you close your eyes and picture a website developer, who do you see? Stemming from our cultural background, our upbringing, age, etc. we all make innate assumptions for how the world operates around us. In some cases, these assumptions can be harmless, like assuming someone from California enjoys surfing. In other cases – it […]
In last week’s article, we looked at what to consider when hiring for cultural fit, including understanding who you are as an organisation and how to attract the type of individual that would fit best with your company’s working style. The article probed into the benefits, along with the requirements of cultural fit and what […]
When reviewing a candidate’s resume, you gain an insight into their background and experience, but rarely anything that truly reveals who they are on a personal level. While hard skills such as technical abilities and competencies are needed for every position, there are soft skills that are often required to compliment those functional ones. Soft […]
In our last article, we spoke about how bad candidate experiences affect more than just your ability to keep/attract new recruits. In this article, we look at the ways you can prevent those bad experiences from happening in the first place. There’s a good chance that every step of your interview process will be scrutinised […]
Starbucks was involved in a series of highly publicised and negative incidents involving racial bias in 2018. The issues arose when patrons who had yet to purchase anything were denied access to using Starbucks customer-only bathrooms. The patrons were then asked to leave the premises, causing widespread controversy amongst the public and creating a negative […]
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is” – Scott Cook It doesn’t matter if it’s a phone call, an email outreach or a LinkedIn message trying to sell you something – in today’s age, if you didn’t ask for […]
As with everything in the business world, if it’s effective and able to generate revenue – it will be competitive. Which is what LinkedIn has become for recruiters. While the social media platform offers many benefits, it is also strife with overuse, misuse and increasing competition from recruiters looking to find top candidates. Those potential […]
The moment you step through the door on your first day at a new job, you’re flooded with different emotions. Similarly to the feeling of schoolyard jitters on your first day at school, being an adult doesn’t seem to relieve any of the anxiety and excitement that comes from stepping into a new, foreign and […]
“You don’t hire for skills. You hire for attitude. You can always teach skills”. Simon Sinek For startups without a recognised brand name able to attract talent to them, they have to search for talent, and search effectively. Often, those startups lack the cash cushion and brand reputation that larger companies have to fall […]
“A brand is simply trust” – Steve Jobs. Your brand is, in its own right, an entity. It exists independently, with its own tone of voice, qualities, and personality. And just like every universal being, it is subject to judgement from the outside world. Every interaction or inaction builds to or deflates from its image […]
While an internship was once a phrase only confined to medical graduates, the term has now evolved to describe a wide range of job placements throughout the business world. Internships are not only a critical component of many schools’ curriculums, but for recent graduates it is a resume booster needed in today’s competitive job market. […]
Finding the right employee for the right role can make a significant difference in not only the success of that position, but the workplace culture surrounding it and the company’s overall projection. As one of the first points of interaction between employer and candidate, the interview sets the tone for any future relationship that […]
Finding great candidates can be difficult when you don’t have the right search tools or connections in your industry – something that is seldom an issue for a recruitment agency. While hiring can be hard, there is often skepticism and uncertainty when it comes to the idea of outsourcing your recruitment needs to an external […]
Establishing your digital footprint used to be as easy as building a website, but in today’s technological world, you need to have a more significant voice online to stay visible and viable (Forbes). To explain it simply, your digital footprint is the body of data that exists about you as a result of the actions […]
The meaning of ‘digital presence’ has changed throughout the years. 20 years ago it simply meant having a great website that was able to be found. Now, social media, online review platforms and search engines all dictate your digital presence and the way you’re perceived by the public (or prospective clients!). As a recruiter, your […]
Before we buy a product or try a service for the first time, we usually seek recommendations from those around us. Everything from choosing where to get our haircut to deciding who to engage with at a business level is guided by the endorsements of our fellow peers. While word of mouth traditionally was the […]
Consumers were once just pawns in the game of marketing, interacting with businesses where the business dictated. Nowadays, the power paradigm has shifted. It is the customer who holds sway over the who, how and what they interact with. Virally shared content on social media and peer-to-peer customer feedback has become the standard for […]
Spending the time and resources to create a job description, promote the job posting and vet candidates is undone if your interview is unable to successfully differentiate the candidates. Once you’ve attracted candidates, you’ll want to ask interview questions regarding industry and expertise, as well as broader-based questions to learn how they will ultimately mesh […]
In our quest to make hiring better, faster and cheaper for our clients, we’re proud to announce that we’ve locked in an amazing partnership with CVCheck! CVCheck is a leading provider of employment screening in Australia which gives you confidence in the hiring process Our online secure service and range of checks creates a clear […]
Broadbean and Sourcr are delighted announce our integration partnership. Broadbean is the world’s largest job advert multi-poster, giving users access to multiple job boards from a single post. Broadbean users can now post job vacancies that they wish to tender to a specialist recruitment agency directly through to the Sourcr platform, which has a network […]
This article was originally published by Bowen Eldridge and has been shared with the authors permission. You can view the original article here. From how we make purchases, to how we watch TV, and even how we apply for jobs; the world as we know it is constantly evolving, and this is something that is […]
This is part 2 of a series based on my recent discussions with millennial recruiters. As an ex-recruiter running a business that has a particularly big interest in seeing the recruitment industry succeed, I wanted to understand what was happening to cause the significantly high levels of staff turnover amongst millennials. Through the work I’m […]
You may have seen the recent viral video from Simon Sinek on millennials in the workplace (If you haven’t you can check it out here). It raises some really interesting points on how our upbringing has affected our ability to adapt to modern working life. It got me thinking about recruitment and the challenges our […]
Talk to any Business Owner, Manager or HR team and they’ll tell you – recruitment is tough! Finding and selecting the perfect candidate who will create true value is not easy and many turn to the recruitment industry for support. And it’s big business. Providers to the industry, such as jobs boards, form an $11bn […]
I’ve been there. Anyone who’s worked in agency recruitment has. You think you’ve done the hard part – you’ve picked up the job from a client, possibly even got a retainer or exclusivity, all you need do now is find that perfect candidate. Simple. Well, that’s usually where the problem starts. You’ve scoured LinkedIn, advertised, […]
Last October, I resigned from my job as a Manager at a Global Recruitment Firm to create a business. A Recruitment business, but not another agency. A business with an entirely new model. One that I truly believe could reinvent the way Employers engage with Recruiters. Recruiters are often given a bad rap and that […]
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