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3 Ways Reviews Can Help You Improve Candidate Experience

February 26th, 2020 by Diva

Today, overlooking candidate experience simply isn’t an option anymore. In the current competitive and talent-short landscape, agencies and recruiters have to work harder than ever before to stand out from the competition and attract top talent.

Providing a great candidate experience means investing more of your time into your own candidates and their expectations. Learning what your candidates’ needs and wants are will help you meet them. Here are 3 ways reviews help to do just that and save you time along the way.

What Is Candidate Experience And Why It Matters?

Candidate experience refers to the perception of job seekers about Recruiters and Recruitment Agencies. It’s usually based on their experience of the recruitment process. This includes everything from job search, recruiter search, the application process, interview process and the assistance they receive.

Why Reviews Will Boost Your Candidate Experience

1) Let your candidates do the talking

Today, candidates are on the hunt for social proof. According to Hubspot, reviews, ratings and testimonials rank second highest in search results.

If you’re not talking to your candidates to share their opinion, you might be missing out!  With new technological trends and new products – it’s getting easier for candidates to compare agencies and recruiters online. This only makes it harder for them to stand out from the competition.

Delivering a great experience helps boost confidence and trust. Collecting reviews and showcasing this feedback across all your online channels provides extra information about you, your company and your service. This significantly boosts customer confidence.

Believe it or not, leveraging reviews is a great way to improve your candidate experience and answer some of their questions at the same time!

2) Identify trends with your online reviews

Providing great candidate experience depends on how well you can understand your candidates, their needs, and their wants.

Moreover, it also means meeting and exceeding expectations, every single time. No, we don’t mean getting it right every day – after all, we’re only human. However, you should be trying your best, and putting your candidate at the heart of everything you do. This will also lead to great communication and resolution skills and therefore a better brand reputation.

First of all, are you measuring your candidate experience and satisfaction? How is a great candidate experience achieved without insights from candidate feedback?

Reviews help you collect fresh candidate insights which highlight the areas of development and the opportunities to improve your service and grow your business.

3) Start acting on candidate insights

So you have started collecting reviews and you are slowly receiving more and more feedback.

What is the next step?

Embrace the feedback, whether it be good or bad – and start taking action.

Collecting candidate feedback is great, but it doesn’t stop there. You just have the data – start thinking about what departments, markets, processes and initiatives might be involved.

When you have an overview of where you are doing well, and areas that need more attention – you will spend your time on candidates issues rather than finding them. Soon enough, your candidate experience will improve overall.

Are you collecting reviews on various sites from Google,  Linkedin etc? Claim your profile to integrate it all together with Sourcr. Your all in one review collection and reputation management tool. You can start collecting reviews in the next 30 seconds! 

RECOMMENDED READING 

If you enjoyed reading this why not dive deeper into how reviews can help your business growth strategies. 

- How do Recruiters Benefit From Online Reviews

- The Ultimate Review Collection Strategy For Recruiters

- How Customer Reviews Impact Google's Search Results

- Here's How You Can Recover From Bad Customer Reviews

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