Helping to promote awesome agency brands across ANZ and the UK is what drives us here at Sourcr, but this also extends to the personal brands of those agency consultants too.

With the market fragmented and saturated to such a high degree, being able to distinguish yourself from the other mass of recruiters out there in your field has quickly become the challenge of our time for recruitment professionals.

With this challenge growing on a monthly basis, it’s become critical to the success of recruiters to be able to confirm their capabilities and ensure they’re reputation is consistently held in high regard throughout the digital world.

We’ve caught up with Andrew Wayman of Halcyon Knights to explore what personal brand means to him, and how he uses it to separate himself from the pack through social proofing, hard work and transparency.

Reviews

Since Andy joined Halcyon Knights a year ago he has developed into a leader within his specialism with a fantastic reputation for delivering top level, honest recruitment services to both clients and candidates across Sydney’s digital marketing space.

This hasn’t come easily and has been a direct result of hard work and determination, using his successes to help fuel referrals and further trust in his services to promote his name in the industry as ‘The’ Digital Marketing Man.

The initial challenge he faced had been fighting against the general distrust of recruiters and the recruitment industry overall, and he identified that tackling this was to be crucial to being able to distinguish himself from the competition and growing his business.

Aligning himself with a brand such as Halcyon Knights was a good place to start as they value brand very highly, allowing Andrew the independence and creativity to carve out his image in the market as a trusted source of talent.

To do this he identified what content was most important to a prospect when looking to engage with professional services – this being peer reviews – and quickly embedded feedback & testimonial processes into his recruitment to feed into this buyer behaviour.

Whereas most recruiters or agencies say the same thing, being able to confirm your capabilities and back up your service offering goes a long way to winning more business, importantly ahead of the competition. And with Andy being able to offer robust third party verified reviews & placements through Sourcr, it means clients and candidates don’t have to take a chance when working with him as they can see what he has delivered on in the past.

With Sourcr, Andy is able to generate key organic content to support his business growth while focusing on making awesome placements, ensuring his name is synonymous with great service for both clients and candidates, all while using the platforms analytics and insights dashboard into his performance to see where he needs to improve so he can stay ahead of the competition.

Having real-time NetPromotorScore metrics readily available at his fingertips alongside his reviews framework means he can get in-depth insights into every aspect of his recruitment process, being able to review feedback easily and make adjustments before it impacts his bottom line.

For more information on how you can grow your business through the power of reviews, contact the Sourcr team today through the chat box and we’ll be in touch!